Manly Pacific is a luxury lifestyle hotel positioned directly on Manly Beach. Following a significant refurbishment, the property re-entered the market with a renewed coastal identity spanning 213 rooms and suites, rooftop wellness facilities and a considered food and beverage offering including Bistro Manly, 55 North and Cibaria
The engagement focused on reintroducing Manly Pacific as a leading beachside hotel experience, with equal emphasis on accommodation and dining.
Activity combined national travel and restaurant features with curated hosted stays and dining experiences for editors and tastemakers. Influencer partnerships ran in parallel, extending cultural relevance and contemporary visibility across digital platforms.
The strategy ensured the hotel’s refreshed identity translated consistently across both traditional media and social channels.
M+
Earned media reach
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Pieces of editorial coverage
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