Capella

Capella Sydney brings together heritage architecture and contemporary hospitality within a landmark city address. Brasserie 1930, Aperture and McRae Bar sit as distinct expressions within a unified hotel brand.

Stellar’s engagement centred on defining positioning across the dining portfolio, ensuring each venue operated with its own identity while aligning with the broader Capella standard.

The PR program spanned narrative refinement, media engagement and hosting, stakeholder management, activation concepting and building considered visibility across food, lifestyle and travel media.

Editorial & social features

M⁺

Earned media reach

Venues with distinct positioning

“The Stellar team played a pivotal role in elevating the profile of our food and beverage venues through strategic PR and media engagement. Their creative execution, strong media relationships, and thoughtful storytelling helped us deepen our connection with key media and reintroduce our signature restaurant, Brasserie 1930, with a refreshed narrative under our new Head Chef. We especially appreciated Stellar’s ability to capture the essence of our venues and translate that into meaningful coverage across food, lifestyle, and travel media ”.

Florence Rocca
Director of Marketing and Communications
Capella Sydney